【2017年整理】新世与界大学英语读写教程B3.U3.ppt

Unit 3 Creating an Image;;;A. Look at these company logos. What brand (product or company name) does each of these logos represent?;;B. Have a brainstorming on how to create an image. Discuss with your partner how to create a corporate image. 2. Discuss with your partner how to create a personal image.; ; ; ; ; ; ; ; ; ;READING AND SPEAKING; ; ; ;Scan the article to find the parenthetical information. Check (?) example, definition or extra information. (example=E, definition=D, extra information=I ) (who recently had a tattoo removed) _______ 2. (distinctive names and trademarks) _______ 3. (graphic representations of their names) ____ 4. (memorable phrases) _____________________ ;;Translation; Donna chose her professional name and designed her own logo. She came up with Sing-a-Ling as her slogan. And is all this going to pay off? Well, Donna’s CD sales have increased, and her performance schedule has filled up. And she started selling clothing with her logo. She doesn’t get sales information until June, but she’ll probably make as much money from the sales of clothing and other items (bags, mugs, and skins for mp3 players) as from her music this year! Robert Falls is part of a pizza chain’s branding efforts. He wears clothes with the restaurant logo whenever he is in public – and his car is covered by an ad for pizza! In return, he receives monthly payments (and all the pizza he can eat). Robert smiles and says, “My friends like to laugh at me, but I start college next year, and this is paying my tuition.” ; Tad Cochran is a handsome young actor. He’s already on a soap opera, but his contract ends next month, and he wants to make movies. He made a deal with a famous clothing designer to wear only the company’s clothes. He won’t get paid, but he’ll get lots of exposure. The company will send him to social events every month, each one a