【2017年整理】旅游与文本翻译赏析.docVIP

（一） 内容美 内容美体现于译文忠实地传达原文的语义，所指与能指一致。 (二)意境美 汉语强调意境美，如“枯藤老树昏鸦，小桥流水人家。” 。美学上将这种以非物质形态出现的美称之为“” 。 许多海外游客来中国旅游正是为了感受中国文化的独特魅力，体验异国他乡新奇的文化审美经验。因此，在旅游翻译中，传达文化美，传递中华文化，促进中外文化交流是译者义不容辞的责任。 旅游文本翻译的难点 1 Discrepancies in Psychology The different motives of western and Chinese visitors reflect the psychological differences between them. The westerners are eager to know more about China’s history, its social customs, religious beliefs, and mode of life and so on. Therefore, we should be aware of the psychological differences and place a different emphasis or focus in order to satisfy different needs and tastes. 2 Discrepancies in Social Customs and Habits Different countries have different customs and habits. Even the material aspect of culture can reflect some customs and habits. 3 Discrepancies in Moral Standards Moral standards vary in different countries, even in different periods of a country. 4 Discrepancies in Religious Beliefs Religion has exercised a lasting influence throughout human history. Both western and eastern people have varying religious beliefs that are part of their respective cultures. In China, Buddhism and Taoism have taken a strong hold in Chinese society. 5 Discrepancies in Aesthetics Aesthetics, a culture’s concepts concerning beauty and good taste, as expressed in its art, folklore, music, and dance, are of a particular interest to international tourists. Without the culturally correct interpretation of a society’s aesthetic values, communication is seldom successful. Insensitivity to aesthetics can not only lead to ineffective communication, but may offend tourists or create a negative impression as well. 意义语境和引申(Contextual and Extended Meaning) 文字重复和简练(Repetition and Succinctness) 主语省略和增添(Subjectlessness and the Subject) 语态被动和主动(Passive and Active Voices) 句子意合与形合(Parataxis and Hypotaxis) 结构分割与合并(Structural Dividing and Joining) 翻译中应注意 文化差异价值观念的差异 思维方式的差异 审美情趣的差异 目的论(Skopostheory) 翻译“目的论”是由德国功能派学者Vermeer 和Christiane Nord 提出来的。 ”目的论”的核心是“目的决定手段” (th