三维动画《秦时明月》角色造型的分析研究.pdf

摘 要 动画是一项具有辉煌前景的产业，存在着巨大的发展潜力和广阔的市场空间，国家 也在大力发展动画产业，在政策、投资、技术、教育等多方面提供了有力的支持。动画 是非常奇妙的艺术形式，是多种艺术形式的综合体，动画角色的设计过程，实际就是影 视作品中演员塑造角色的二度创作过程。因此，一个成功的动画角色形象可以催生一个 动画产业。 近年来，我们一直在强调民族化、本土化，动画角色如何在表现角色的个性色彩的 同时又能反映出自身民族文化色彩，并带动整部动画作品的成功是值得我们深入研究的 课题。 本文以近年来广受好评动画剧作《秦时明月》为案例，从其角色造型设计的各个相 关要素出发，深入细致的进行分析，包括剧本剧情的设定对角色造型的影响，剧中人物 角色头身比例的对比关系，突破典型化的角色塑造，充满民族文化元素的色彩、服装、 发型设计，能够促进产业的推广所衍生的道具设计等。在进行各个元素的分析研究时， 横向的与国内外一些优秀的动画角色形象进行对比，发现其自身的优势与不足，提出中 国动画角色造型设计未来的发展方向——应当在现代语境下，结合当代审美，合理灵活 的运用自身民族文化素材，改变低龄化的社会观念，针对不同的受众创作出富有创新性、 多元化的动画角色形象，从而有效地推动中国动画产业的发展。 关键词：动画，角色造型，秦时明月，民族化 I ABSTRACT Animation is a bright future industry, which has huge potential and broad market space, our country is also developing the animation industry in policy, investment, technology, education and other fields, which has provided strong support. Animation is a wonderful art form, which is a synthesis of various art forms. Actually, animation character design process is equal of the artist perform in the film and television work, who is the recreate the role. Therefore, the image of a successful animated character can create a new animation industry. In recent years, we have been emphasizing the nationalization, localization, and the question about how does the role of animated character not only performs in individual character way, but also reflects the color of their own culture, then made the entire animation to success, which is worth being further studied. This paper take the animated drama Qin Shi Ming Yue for example, which is critically acclaimed in recent years, analyzing the character design and the other relevant elements in intensive way, including the setting of the story has an effect on the characters, the