英语文体学 Chapter 9 The English of Advertising.pptVIP

English Stylistics Chapter 9 The English of Advertising Contents 9.1 Advertising English as a Variety 9.2 Newspaper Advertising 9.3 Radio Advertising 9.4 Television Advertising 9.1 Advertising English as a Variety 9.1.1 The Ubiquity of Advertising Newspapers, radio and TV, magazines, highway billboards, streamers, window shows, floor and counter displays, transport decorations, fairs and exhibitions, telephones and direct mails, and even sandwichman – indeed all the media, all usable spaces are employed to get all sorts of information to all people in all places. 9.1.2 The Function of Advert