【2017年整理】英语与应用文写作课件.ppt

3 . Business Letter 3 .1 Formats 3.2 Style in Business Correspondence 3.2.1 State the main business, purpose, or subject matter right away. e.g.1 I am writing to apply for the position you currently have open.... e.g.2 I am writing in response to your letter of July 24, 1997 in which you discuss problems you have had with an electronic spreadsheet purchased from our company. 3.2.2 If you are responding to a letter, identify that letter by its subject and date in the first paragraph or sentence. 3.3 Keep the paragraphs of most business letters short The paragraphs of business letters tend to be short. 3.4 Compartmentalize隔间 the contents of your letter e.g. a complaint letter concerning problems with the system unit of your personal computer A description of the problems youve had with it The ineffective repair jobs youve had The compensation you think you deserve and why 3.5 Provide topic indicators at the beginning of paragraphs In the first sentence, try to locate a word or phrase that indicates the topic of that paragraph. Improve the following example: 3.8 Find positive ways to express bad news in your business letters avoid such words as cannot, forbid, fail, impossible, refuse, prohibit, restrict, and deny as much as possible. 3.9 Generally Used Expressions Beginning: 1. In reply/answer to your advertisement in China Daily of November 11 (for an account), I respectfully offer my services for the situation (or: I tender myself for the post). 2. Replying to your advertisement in China Daily of November 11, wish to apply for the position in your esteemed firm. 3. With reference to your advertisement in China Daily of November 11, I offer myself for the post. 4.Please consider me an applicant for the position which you advertised in China Daily of November 11. 5.I should like to apply for the position mentioned in your advertisement in China Daily of November 11. 6.Having noticed the enclosed advertisement in China Daily of November 11, I wish to apply