价值链驱动才是正道――中国式营销的出路管理(国外英文资料).doc

价值链驱动才是正道――中国式营销的出路管理(国外英文资料)What type of marketing ChineseWe have been pondering and exploring questions such as: in the China vast enterprise in the galaxy, why have little healthy business decades of brand or company? Many star brand Chinese once popular on the market, why is like a meteor instead of stars shining eternal flower briefly as the broad-leaved epiphyllum? From late 90s to the God of the sun, Shenyang dragon, three strains, K, red giant, Qin pool, energy28, olive, love, Asia, to the beginning of twenty-first Century, Jin Balei, Shida, xurisheng Chundu, blue cat, robust, Jianlibao, Huiyuan Delong, Konka, Kelon, TCL, Tongluowan department store, home of the world and so on these have disappeared, or fading has been or is in decline or has been acquired by the enterprise or brand, what is causing them to change radically, so the Daxidabei life?I have had a point: China entrepreneurs do not lack of creative ideas, more surprise tactics, unique China marketing. In the Chinese market, marketing strategy and mode of 27 layers purification wow we can see the spread of CI, the sun god of the three strains were promotion, Onie plant faction, the sun rose Iced Tea warm tea, robust, but confusingly, these once shining wisdom light of the classic for, why not make these enterprises or brand sustainable development? If so, how should we look at the current Chinese local marketing classic, for example: the two terminal marketing Wahaha marketing, Wang Laoji does not get angry, Mengniu entertainment marketing, Sibao, these classic and will become the meteor in years? Only a short while ago, these enterprises in the world, left a deep imprint in the development process of China market economy and marketing, has caused a lot of attention and discussion, but why now fall but it is their own? Do they leave on the world and is only in the past has become a staple of brilliant? What China enterprises can jiyechangqing? Chinese marketing there is no future? This is really t