千人成本(国外英文资料).docVIP

千人成本(国外英文资料) The cost of a thousand people has turned to the editors encyclopedia The cost of a thousand people is a unit of cost calculated by a media or media schedule for 1,000 or households. This can be used to calculate any media, any demographic group and any total cost. It facilitates the relative cost of one media and another media, one media schedule and another. The cost of a thousand people is not the sole measure of the medium of advertising, but a relative measure of the need to measure different media. directory The cost of a thousand The definition of a lack of market segmentation formula is too general to ignore the editorials lack of specificity The cost of a thousand people The disreliability of the unique coverage Numbers of different media shows the difference between impression and influence The cost of a thousand people The calculation of the cost of 1000 The definition of a lack of market segmentation formula is too general to ignore the editorials lack of specificity The cost of a thousand people The disreliability of the unique coverage Numbers of different media shows the difference between impression and influence The cost of a thousand people The fallacy of the cost of a thousand Expand the cost of editing the cost of a thousand people define Cost of one thousand people is a kind of media or media schedule table to 1000 people, or family of cost calculating unit, is actual utility method to measure advertising costs. Computation formula is as follows: one thousand price = (advertising costs/arrivals) by 1000, including advertising costs/arrivals are usually in the form of a percentage said, often have to consider when estimating the percentage the advertising is a national or regional, usually has bigger difference between the two. But there are a lot of drawbacks to the accepted formula in practice. Lack of market segmentation For example: example: nanjing is one evening news media circulation of 500000, banner ads price: 10400 yuan, th