双汇们,向上走才是更好的出路(国外英文资料).docVIP

双汇们,向上走才是更好的出路(国外英文资料) Illegal food Wen attention, Deputy Prime Minister Lee in command, nine ministries jointly added crackdown began, with the frequent incidents of food safety, regulation loss, and negative when food safety incidents have big enterprises impressively in the actual situation that the country as long as the real thing, will strike with remarkable results. No matter whether there is any success in the crackdown, I am not happy. Fruitful, consumers more than just some evidence not essential, the food industry more disappointment; with little success, but not what good thing, just makes it even more uneasy, because the reality of what we already know. In fact, the result is not important, because the fact will not change because of the check, not check and strictly not severe strike, but I am more concerned about, under the crackdown, the future of Shuanghui road how to go, how can we go better? From the perspective of the relationship between cost and profit, enterprises make money only two ways, one is the low marketing: hold down costs, rely on low prices to attract consumers, win the market (precisely the total cost in the lead, regardless of their cost or pressure pressure on the lower reaches of the cost, but also can make a profit). Another way is the trend of high marketing: the value of the product will do more, do make different high brand value, attractive value filling products, with excellent brand premium having high profit. In the security under the premise that not a penny not out of loyalty (Philip? Kotler), this is the trend of low marketing effort and work place, most enterprises instinctively take low marketing is normal, but higher marketing is not so easy, need to get the consumers trust, need brains let them know their products is out of the ordinary, and believe that, compared with their pay bills, is worth and value for money. Unfortunately, the vast majority of enterprises in China seem to be born only tend to lower marketin