实施名牌战略 打造东莞品牌企业(国外英文资料).doc

实施名牌战略 打造东莞品牌企业(国外英文资料) Chinas best charm city, Dongguan operations planning records: Lan Xiaohua, Han Heyuan Background material: In 2004, the total amount of GDP in Dongguan exceeded 100 billion. As an emerging city famous for its international manufacturing industry, Dongguan has created a Dongguan miracle that shocked the world in the past 20 years. In 2004, the city of white sugar candy, White Lotus brand xufuji won the China brand the title of the 7 products of the White Swan, won the national exemption product title, the 22 products of QiSheng electronics company won the Guangdong famous brand title, Dongguan City Food Co. Ltd., 18 trademark was awarded Guangdong famous trademark title, so that the number of famous trademarks in Dongguan reached 54. In addition, Dongguans Sun God trademark also won the China well-known trademark title, so that Dongguans Chinas well-known trademarks reached 3. With the municipal government jointly issued the Dongguan famous brand driving strategy implementation plan. According to the project requirements, the city will be after 3 years of efforts, create more than 50 exemplary, with provincial famous brand products and famous trademarks in the leading position in quality, benefit and reputation; add more than 5 with strong competitiveness, product quality, user satisfaction high country famous brand products and famous trademarks. Create 50 provincial-level famous brand products and famous trademarks; add 5 national famous brand products, well-known trademarks, 5 national inspection free products, and 5 national and provincial patent awards industrial products. In 2010, another 100 provincial famous brand products and famous trademarks, 10 new national brand products and famous trademarks and 15 won the national patent award, industrial products, and 2-3 with international competition ability and advantage of the world famous brand, the formation of Dongguan city has strong competitive ability and advantage in domestic and int