广告学必读书目(国外英文资料).docVIP

广告学必读书目(国外英文资料) Advertising required reading list Contemporary advertising. [American] William ahrens, China summer press, 1999 Confessions of an advertising man, David ogway, China friendship press Modern public relations, huang xizhen, guangdong high education press Planning and learning the book, hu yi, Chinese social publishing house The location. [beautiful] Reese? Trent, China finance and economics press The strategy and tactics of public relations. Wilcox, etc., free press The worlds most charming public relations guru Jack Welchs autobiography, jack? Welch, John? Byn, citic press Haier, China, yan jianjun, hu yong, sanhuan press The worlds greatest advertising guru, bao wenjie, business press The advertising creative training tutorial, guo xiaohua, high education press Planning and advertising skills and mistakes, wu can, sichuan peoples publishing house New editors design practice, wen hao, blue sky press Advertising ideas 100, lu tai hong, etc., guangzhou press Advertising classic 100, snow piano, guangzhou press Successful advertising 80, yan berqin, China friendship publishing company The handbook of the advertiser, ye maoming, enterprise management press, 1999 Media events: live broadcast of history, Daniel? Dai Yang, etc., Beijing broadcasting institute press Global communications, camely Paul, tsinghua university press The measurement of advertising objectives and effects, Solomon duca, the peoples publishing house of Inner Mongolia Journal of social psychology, shelian, Chinese peoples university press The matsushita business philosophy, [Japan], is a great help, yanbian university press Social psycholinguistics, wang dechun, Shanghai foreign language education press The selection of business administration textbooks -- the advertising curriculum, li baoyuan peoples post and telecommunications press The history of advertising in China and foreign countries, liu jiaolin university press Sensibility, understanding and rational advertising, white light