思路-出路系列之麦当劳地产模式陷阱(国外英文资料).docVIP

思路-出路系列之麦当劳地产模式陷阱(国外英文资料) A careful analysis of the commercial real estate model, in addition to a large number of small and medium-sized banks, the market also requires the ability to retain a sufficient number of fast-food management personnel, senior management positions in Beijing McDonalds Corp for many years Zhaoyang said: McDonalds Corp to join the management level of higher requirements, meet the requirements of the current Chinese scanty McDonalds franchise who In mid August, as the first issuance of RMB bonds in Hongkong multinational companies, McDonalds pocketed the eye, Chinese by administration of foreign exchange, the peoples Bank of Chinese and the Hongkong monetary authority approval, issued a total amount of two hundred million yuan bond for 3 years in Hongkong, to raise funds will be used to support the development of Chinese business at McDonalds the. According to the McDonalds 2 million 500 thousand yuan franchise fee to calculate, two hundred million yuan can allow McDonalds new China about 70 new stores. In the last 2 years, McDonalds has announced 160 or 175 new outlets a year in china. However, opening new stores in China is not just a matter of capital, but more about the lack of talent in restaurant management. No wonder if there were high ratings, and, at the same time, the issuance of RMB bonds McDonalds real purpose is not money, but the eye. Anyway, McDonalds in the future will be a good thing again and again, because before 2004, as the global fast-food industry boss, wrong again and again, perhaps the Chinese market is the best example...... Flaw everywhere In June 2005, President of McDonalds Chinese CEO and development company Chinese Chen shall the sudden departure soon took its Asia Pacific president, October, McDonalds China district director Lai Linsheng suddenly class at the same time, just over a year ago as McDonalds Beijing general manager Shi Wenzhe will officially leave. Obviously, the class is because of poor performanc