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渠道策略:推拉营销模式(国外英文资料)
渠道策略:推拉营销模式(国外英文资料)
An old man who picked up the garbage heard the professor say to the students by chance: genetic decoding, human life expectancy is expected to reach 180 years old.. The old man on the way home, everyone said: we can live to be 180 years old, we looked at him strangely, and have to avoid him.
Sometimes, the same sentence, who is it? Determines the credibility of the sentence.
The author believes that, especially consumers of health care products, everyone will be health care products for the improvement brought about by exciting point. A good promotion can make the customer product information diffusion to potential consumers around, and sometimes this diffusion is mainly based on customer excitement the size of the decision, this is the natural diffusion, is also more health care products industry called word-of-mouth.
If we want to the diffusion of consumer word of mouth, to guide and maximize, then you need to work in marketing, to guide and promote the customer service strategy focused on customer service promotion work effectively.
Below, the author combines the subject of KS lecithin, and expounds the specific combination and application of service marketing and knowledge marketing in the marketing of health care products through actual combat experience.
KS lecithin can not beat foreign foreign waste
KS lecithin is a theory of health care products is more complex, it is different from some commonly known as foreign garbage foreign imported oil pill lecithin, lecithin is a kind of advanced science and technology Chinese twentieth Century under the purification of matter, the main effect is to reduce blood fat and treating fatty liver, and lecithin is an important basic material of the cell, the body fat metabolism.
Now on the market, some foreign lecithin products, are basically foreign 70s backward process of oil pill lecithin, low technology content, does not meet the lecithin industry standard, the effect is not obvious, but its advantage
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