理解媒介(国外英文资料).docVIP

理解媒介(国外英文资料) Understanding media order Marshall Mcluhan (M.McLuhan, 1911 - 1980) is a master of western communication studies. This book is his famous (1964), it came out like a big earthquake, in the whole west and even the world, caused a strong shock waves and aftershocks. No wonder people say that Michael is the greatest thinker after Freud and Einstein. I said, understanding media is a major earthquake has two meanings: one is the unknown teacher (he teaches American Literature) suddenly became a new subject of new ideas into a giant, interdisciplinary wizards; two is his theory became the most controversial doctrine. I said it was an aftershock and had two meanings. First, it rocked the West so far; two, it entered China after more than 20 years and caused a lot of tremors. There are four strange ideas of maxwell: First, the earth has become a small global village (Global Village). This word has become the billions of peoples reputation -- although the vast majority of people do not fully understand the profound connotation. Two, media is message. Most people think that media is only a form, only a carrier of information, knowledge and content. It is empty, negative and static. But Mai believes that the media has a strong reaction to information, knowledge and content. It is positive, dynamic and has a significant impact on information. It determines the clarity and structure of information. Three. Media is an extension of man. The relationship between media and human beings is relatively independent, and conversely, it has a strong influence on human perception. Different media play a role in different senses. Written media influence vision and make peoples perception into a linear structure; audio-visual media affect the sense of touch and make peoples perception into three-dimensional structure. Four, cold medium and hot medium, low definition media (such as manuscripts, telephones, TV, and spoken language) are called cold medium. Because of their low clari