虚拟代言：视觉偶像营销(国外英文资料).docVIP

虚拟代言：视觉偶像营销(国外英文资料) So-called visual images, the first is a virtual image is known as the audience, however, with the teenage mutant ninja turtles, transformers, ultraman cartoon image, Garfield, visual icon is not purely cartoon characters, they have their own vitality, appeal and creativity, can make the audience psychological resonance in the interaction. 150 million and 20 million, are the main two instant messaging software in China the size of the active registered users, tencent QQ and MSN, from the beginning of 2007, a network for people to communicate instantly feel icon, when chatting with virus spread speed, this image also because of Internet users and obtained the huge commercial value, for now, this one called rabbit, rabbit, is a reputation, became a MOTOROLA and hewlett-packard (HP) related products advertising spokesperson. Tuzki and little box At the end of 2007, as the MOTO Q8 marketing activities, the first in the history of global mobile virtual spokesperson, rabbit, officially became the MOTOROLA qwerty keyboard smart phones MOTO Q8 image ambassador, with its processing documents, chatting on the Internet, has been described as networks got talent or communication, like a true idol jay Chou holding the phone in each big City billboards and buses. As a targeting young people like fashion, keen on Internet China as the target audiences cell phone, MOTOROLA USES a creative interactive platform, as much as possible into the target audience consumption culture, the use of its personal expression of web culture, touches their feelings, it was a great success. Like MOTOROLA, HP also took a fancy to the charm of the rabbit, and business value, at the end of last year, HP in Beijing start stage of my computer youth market strategy, after the phone, rabbit, and spoke for the HP laptop, this kind of marketing into the young life, and HP also resonates, obviously want to own brand into the young mans life, is the HP choice rabbit, for the purpose of the i