退费促销实操ABC(国外英文资料).docVIP

退费促销实操ABC(国外英文资料) A mutual benefit for both promotions, is quietly entered our life. Refund promotion originated in the 70s U.S. energy crisis. During this period, the U.S. auto sales volume decline, Chrysler automobile manufacturers in order to save the decline, first used the refund promotion: when customers buy a car, the price remained unchanged; but after the deal, consumers will receive a cash cheque at sight. This very simple approach saved the Chrysler car sales crisis, and since then, other car makers have followed suit to become a popular tool for promotion in the American car industry. In the United States, small household electrical appliances have been widely promotion refund. The average annual general every family to participate in the 4 refund shopping activities. In China, consumer refund promotion is not common, but there are some manufacturers or merchants made a successful attempt, and gradually recognized and adopted. Methods a refund of 1. of the purchase, sales of the single commodity refund discount. For example, customers purchase a car in the United States, according to the manufacturer to send Car Buying customer refund application card and Car Buying documents (such as Car Buying invoice), returned to the customer 500 - $1000. The purchase of a single commodity refund preferential, suitable for promotion of high priced consumer durable goods, such as automobiles, motorcycle, home heating air conditioner etc.. 2. times to buy the same goods to get the refund to. For example, Sanka provides customers with brand coffee: 12 bags to get a $1 refund, with two or 11 ounces of canned coffee cover, to receive the $2 refund. The idea is to give customers multiple purchases or a big purchase. The utility model is suitable for daily consumer goods with low unit price, short service life and high purchase frequency. 3. buy a variety of products of the same manufacturer, customers can get a refund for. The provisions of the United States Kodak company: