大数据环境下的移动电子商务#摘要.PDFVIP

中国科技论文在线 大数据环境下的移动电子商务# 刘志娟，崔巍** （大连海事大学交通运输管理学院，辽宁 大连，116026 ） 5 摘要：大数据正在各个领域掀起革新的浪潮，如今云计算、移动互联、智能手机的快速发展 让数据呈指数增长。智能手机及移动互联技术的发展推动了电子商务模式的演化。在移动电 子商务日渐普及的大环境下，消费者的行为也随之发生变化。如何从这些繁杂的数据中挖掘 出有商业价值的数据将成为企业在发展中制胜的关键。“大数据时代”的到来给移动电子商 10 务的发展带来了机遇。本文将结合“大数据时代”的特点，从信息收集情景化、信息收集去 中心化以及协同商务三方面来介绍大数据时代下移动电子商务的的特点以及未来的发展趋 势，并结合时下案例分析企业如何分散化收集信息，量体裁衣制定新的营销战略。 关键词：电子商务；大数据；移动电子商务；信息去集中化；协同商务 中图分类号：F062.5 15 Mobile e-commerce under the big data LIU Zhijuan, CUI Wei (Management College Dalian Maritime University,Dalian Liaoning,116026) Abstract: Big data is being set off waves of innovation in various fields, and now the rapid 20 development of cloud computing, mobile Internet, smart phones allow data grows exponentially.The development of smart phones and mobile Internet technology promotes the evolution of e-business models.Consumer behavior also changes occur in the growing popularity of mobile e-commerce environment. How to dig out the commercial value of the data from these complex data will be key to winning business in development. The arrival of big data era brings 25 opportunities to the development of mobile electronic commerce. This article will introduce the characteristics of the era of big data of mobile e-commerce, and the development trend of the future from information collection contextualized, decentralized information and collaborative commerce three aspects to ,combined the characteristics of the era of big data. What’s more, we will study how enterprise decentralized collection of information, tailored