职场英语阅读：星巴克在中国的运营模式.docxVIP

美联英语提供：职场英语阅读：星巴克在中国的运营模式小编给你一个美联英语官方试听课申请链接：/?tid=16-73374-0导学：大家是不是都很喜欢喝星巴克呢？喜欢里面宁静的氛围，专注的做自己的事情或者跟朋友家人一起愉快的聊天。国外一家普通的咖啡连锁机构在中国能够大获成功，你知道星巴克在中国的运营方法吗？Starbucks is planning a massive expansion in China over the next couple years that will nearly double its locations in the country. It might seem risky for a coffee company to expand so aggressively in a culture of tea-drinkers. But Starbucks has altered its stores and products to adapt to local tastes and the strategy appears to be working.星巴克计划在接下来的几年里在中国大规模的扩张，店面的数量将会是之前的两倍。在拥有饮茶文化的国家有如此大的扩张野心，对于一家咖啡公司而言似乎是在冒险。但是星巴克已经改变它的店面和饮品，用来迎合当地居民的口味，这个战略好像开始奏效。The company’s same-store sales grew 7% in the region for the most recent quarter and it’s planning to open 500 new locations in China by the end of the year, which would make China Starbucks’ second largest market outside the U.S.最近一个季度，在一个区域，公司的同等店面销售额上涨了7%。星巴克计划年底在中国新开500家店，这将使中国的星巴克店面数量是低于美国的第二大市场。Here’s a few ways that Starbucks is doing things differently in China:这里有几点事星巴克在中国的不同运营方法：1.The stores are bigger with more seating space. “Unlike Americans, who can’t cope without a morning cup of joe, most Chinese customers don’t just grab and go,” writes Violet Law in the Global Post. “Instead, coffee shops here are a destination. People sit back and chat with friends and family. Some come to meet with clients or do business.”1.店面扩大有更多的座位。维奥莱特·劳在国际杂志上写道“大多数中国客人不需要急忙拿着咖啡然后离开，不像美国人不能早上没有一杯咖啡。”相反，咖啡店在中国是目的地。人们坐这里同朋友和家人聊天，一些人也会在这里跟客户见面或者处理商业事务。While most Starbucks stores in the U.S. are hectic and bustling, Chinese consumers seek out Starbucks to “nurse their drinks and lose themselves in their laptops… enjoying tranquility that’s usually elusive in teeming China,” Law writes.虽然美国大部分的星巴克店都是繁忙和熙熙攘攘的，而在中国顾客寻找星巴克是为了“在人数如织的中国这种安静通常是难以找到的，他们享受这种宁静，喝咖啡和沉浸在网络上…”劳写道。2.The coffee is more expensive. Starbucks charges up to 20% more for its coffee products in China compared to other markets. The Chinese state media has attacked Starbucks for this practice, but the company says the pri