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【原文】 子曰：“富与贵，是人之所欲也；不以其道得之，不处也。贫与贱，是人之所恶也；不以其道得之，不去也。君子去仁，恶乎成名？君子无终食之间违仁，造次必于是，颠沛必于是。” （《论语·里仁》） Confucius said“Riches and power are every mans desire. If attaining them is not by legitimate means, then do not accept them. Poverty and lowliness are every mans dislike. If staying away from them is by illegitimate means, then do not stay away from them. If the gentleman stays away from benevolence, then can he be called a gentleman at all? A gentleman does not deviate from benevolence for one moment at all. Not even in any dangerous crisis or in difficult situation. ” 【评析】 欲望无罪，孔子的思想不是清教徒的主张，并不反对富贵，只要取之有道，正常的、有节制的欲望也是人之常情。如果取之无道，定会得到报应，因而寝食不安，这并不是幸福。孔子不喜欢贫贱，但是如果因守仁道而落得贫贱，也要心安理得地接受现实。 Hesires is not guilty. The thought of Confucius is not what the puritans advocate; he does not object to holding wealth or high position. Instead, he maintains that it is perfectly human to entertain normal and restrained desires if wealth and power are obtained in a proper way. But if they are not obtained otherwise, retribution will follow so that one cannot live at peace. This is not happiness. Confucius does not prefer poverty or lowliness, but he thinks that if one is reduced to poverty and lowliness for the sake of benevolence, he should take it easy and accept the reality. 仁德之士口碑好，这是大功名，富贵与事业是小功名，有仁德而又有富贵与事业是全功名。失去德名就失去了人格，便不是君子，而成了小人，功名的损失最大。现代大众传播社会推动了“注意力经济”的形成，通过媒体受到社会关注就能成名，成名之后被广告商盯上就会有钱，名人之名开始被货币所污染，发展得严重了便失去了道德基准，有些明星甚至以炒作绯闻吸引人们的眼球与耳膜。因“去仁”而成名，是社会的退步。 Public praise receivbenevolent people is a big honor, wealth and success in career are a small honor, and the two combined make a consummate honor. Those who are deprived of virtues lose their dignity and are no longer looked upon as gentlemen, but as mean people who suffer the greatest loss in fame. In modern society, mass media give impetus to the formation of “attention economy”. One will become famous by attracting social attention through media, and then become rich when employed by advertising agents. The reputation of c