Lecture 1 -- Investor Relations 投资者关系.pptVIP

* COM5480Investor Relations Lecturer: Richard Tsang COM5480 Time: 7:00 pm to 9:15 pm every Monday Venue: NAH115 Telephone: 2864 4818 (direct line) / 2864 4828 (Ms Amy Yam) Email: richard.tsang@.hk Richard Tsang 1988 graduate of JLM, concentration in broadcasting Teaching at Chinese University since 1994 Founder and Chairman of Strategic Public Relations Group Chairman of the Alumni Association of the School of Journalism and Communication, CUHK Council member of HKIoD Board Director of Ocean Park Hong Kong Treasurer of the Hong Kong Methodist Church Vice President, Asia Pacific region of Public Relations Organisation International Board Director of the Hong Kong Bible Society Executive Committee Member of Group 18 of the Federation of Hong Kong Industries Committee Member of Professional Services Advisory Committee of Hong Kong Trade Development Council Richard Tsang Committee Member of the Hong Kong Q-Mark Council Member of the Steering Committee of Caring Companies Founding member of the Hong Kong Professionals and Senior Executives Association Lifetime Honourary Vice Chairman of “Weekly Economic Observer”, Research Institute of Market Economic Development Research Centre of State Council of the PRC Vice Board Chairman of Council of “World Market”, Shanghai Foreign Economic Relation and Trade Commission Permanent Vice Board Chairman, China Business Update, China Shippers’ Association of Ministry of Commerce of the PRC Vice Chairman of World Chinese Merchants Union Assoication Special Researcher of the China International Economic Development Research Centre Course Requirement Active participation in class Read one financial newspaper everyday One mid-term quiz and one final quiz mainly on financial PR/stock market knowledge What is Investor Relations (IR) Investor relations vs. public relations Investor relations vs. financial communications/financial PR IPO and IR Public Relations A way of communications A way of changing perceptions A way of obtain