BETranslation13广告的翻译.pptVIP

广告的翻译 Translation of Ads Ⅰ.Basic Knowledge of Ads The word “advertise” originates from Latin “advertere” means to cause the attention or known， a means to arouse the public attention and persuade them of a specific inclination. （“唤起大众对某种事物的注意力并诱导于一定的方向所使用的手段”。） We have its short form “ads” or synonym “commercials”. Ⅱ. The Genres of Ads According to their contents, ads can be divided into four categories: product (consumer) ads, service ads, corporation ads, and public-welfare ads. The basic functions of ads: First, it is informative,