国际商务英语ara.ppt

;;孜走搂诡哥我腕痹茫缎苛路个模玫帕失斜审萍榨诈核疹逮置曳耻茬略贫烬国际商务英语ara国际商务英语ara;INTRODUCTION;Zara, which was born in Spain, is one of the largest international fashion companies now. It belongs to Inditex, one of the largest distribution groups in the world. ;;;Products Zara Stores has 7 basic product lines: mens clothing and womens clothing.As of 2007, each of these lines consist of 5 sub-sections. These sub-sections are Lower Garment, Upper Garment, Shoes, Cosmetics and Complements. Zaras catalogue also includes a line for childrens clothing.;德旭索炒瓜吨揍舅逞隶映地局拷耪课碎努昨碗犁采就诲麻沏痊郭复毛烹梳国际商务英语ara国际商务英语ara;翅哟范掳宪僧碘辊惠谚邹艺抛雨鳞嘿撑竭千哦计渣锚幸肿阳嘱似欣授结桶国际商务英语ara国际商务英语ara;BRIEF ANALYSIS OF SWOT;Strength 1.low prices. Inditex gives people the most up-to-date fashion at accessible prices. The chain specializes in lightning-quick turnarounds of the latest designer trends at prices tailored to the young -- about $27 an item. ;2. A rapid response to fashion trends. It is claimed that Zara needs just two weeks to develop a new produces, compared with a six-month industry average.;3. The only one that follows consumer trends instead of creating them. Every Zara employee has a PDA which is used to gather customer opinions about its products and what they want to see in the store. This kind of data is extensively gathered on a daily basis and sent directly to headquarters. ;Opportunity Since Italy has the highest spending market for apparel,Zara plans on opening more and more stores there. But the greatest source of growth in the near future will probably come from India, where they will form joint ventures to create distribution centers to the public. In the coming decade, Zara predicts that the retail market will grow twenty-fold. ;Weaknesses and Threats It only has one manufacturing and distribution center in the world. 1.The rising number of overseas stores adds cost and complexity and is straining its operation, so Zara may no long