分析营销环境 ppt.pptVIP

Analyzing the Marketing Environment Concepts of marketing environment Micro-marketing environment Macro marketing environment Comprehensive analysis of marketin environment Group Members: 孙贝贝、赵汝汝、赵少丽、王敏|、王雪芳、李雨田 Maketing environment: The actors and forces outside markering that affect markering managements ability to build and maintain successful relational with customers. The maketing environment is made up of a microenvirment and a macroenvironment. Microenvironment:Theactors close to the company that affect its ability to serve its -the company,suppliers,marke