广告学专业本科培养计划摘要.docVIP

广告学专业本科培养计划 Undergraduate Program for Specialty in Advertising 一、培养目标 Ⅰ．Educational Objectives This program prepares students to be strategic communication specialists in advertising and Public Relations.this program is based on marketing and journalism communication, concentrating on marketing research, advertising planning and ctreative,and specialize in brand communication and public relations . The students could be employed in a broad aera, such as departments of advertising in media, AD Company, PR company, marketing research company , information consultant company ,internet company,and other various sectors upon graduation. 二、基本规格要求 Ⅱ．Skills Profileetic knowledge of advertising and Public Relations; marketing research;skills in planning, creating, making and issuing of advertising; Public Relations Practice; Brand strategic Communication; skills in marketing and in information analysis and processing; understanding the law and regulations of China in media; and to build an excellent knowledge structure. 三、培养特色 Ⅲ．Program Features research\ creative thinking、 strategic decision-making . 四、主干学科 Ⅳ．Major Disciplines Journalism、新闻学Communication 五、学制与学位 Ⅴ．Length of Schooling and Degree Duration: 4 years 授予学位：文学学士 Degrees Conferred: Bachelor of Arts 六、学时与学分 Ⅵ．Hours/Credits Minimum Credits of Curricular (Comprising course system and intensified internship practical training)：190 完成学业最低课外学分要求：5 Minimum Extracurricular Credits：5 1. 课程体系学时与学分 Hours/Credits of Course System 课程类别 课程性质 学时/学分 占课程体系学分比例（％） 通识教育基础课程 必修 728/41.5 29.0 选修 96/6 7.0 学科基础 课程 学科大类基础课程 必修 112/7 4.9 选修 96/6 4.2 学科专业基础课程 必修 408/25.5 17.8 专业核心课程 必修 560/35 24.5 专业方向课程 选修 288/18 12.6 合计 2352/143 100 （注：中国文学与中国古代文学课程合并，只计中国古代文学课程的课时和学分。） Course Classified Course Nature Hrs/Crs Percentage (%) Basic Courses in General Education Required 728/41.5 29.0 Elective 96/6 7.0 Basic Courses in Discipline Basic Courses in General Discipline Required 112/7 4.9 Elective 96/6 4.2 B