亚马逊宝贝命名规则.docVIP

Tips for optimizing your search terms Use detailed product names: Each individual word in the Product Name (Title) is searchable on its own. A product called Blue Queen-Sized Pillow Cases (300 Thread-Count) is better than Blue Pillow Cases. Here are some recommended details for Product Name, with examples: Brand and description - Laura Ashley Pillow Cases Product line - Sophia Collection Material or key ingredient - 300-Thread-Count Color - Blue Size - Queen Quantity - Set of 2 Using these terms, the full Product Name might be: Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2). 关键词设置规律 Do not re-use words in the search term fields: If your product name has the word blue in it, you dont need to repeat this word in your search terms. This wont increase the placement in results. Using the Pillow Cases product example above, additional search terms not already appearing in the product name might include: luxury, cotton, and shams. (Note, however, that you can get useful keywords from your product description and featured bullets, and from the names of A browse nodes - for example, Bedding Ensembles.) Dont use quotation marks in search terms: Single words - including several words in a row - work better than demarcated phrases. When you put words inside quotation marks, youre limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase luxury cotton shams means that customers searching for luxury pillow cases or cotton pillow cases wont be likely to find the product. But if you enter the three words without any punctuation - even in the same search term field - your product will turn up in the results of such searches. Use only relevant search terms: Choose your search terms with care. They should relate to the product. For a set of blue, queen-sized Laura Ashley pillow cases, it would be inappropriate to use search terms like Ralph Lauren, king-sized, or paisley. Cu