讲文明树新风公益广告的研究与实现本科学位论文.docVIP

JIU JIANG UNIVERSITY 毕 业 设 计 题 目 “讲文明 树新风”公益广告的研究与实现 英文题目 Research and Realization of Stressing Civilization, Establish New Trends Public Service Ads 院 系 信息科学与技术学院 专 业 教育技术学 姓 名 裴兴飞 班级学号 A103112 指导教师 殷明芳 二Ｏ一四年六月  摘 要 [1]。“讲文明树新风”公益广告是中央电视台推出的以围绕积极培育社会主义核心价值观和社会道德行为规范、建设生态文明以及与人民群众关切的交通安全、食品安全、健康知识等关键词： Abstract Public service advertising is produced for the public release, not-for-profit, it conveys some idea by calling attention to social issues, in order to meet the social welfare criteria to regulate their own behavior, support, or advocate some kind of social welfare and social trends [1]. Stressing civilization and fostering new public service ads are CCTV to launch around actively cultivate socialist core values and social norms of ethical behavior, ecological civilization construction and traffic safety, food safety, health, knowledge and concern to the people as the theme, through the Media and the main website, using video, animation, print ads, audio broadcasting, publishing, broadcasting and other forms of publicity to promote social justice, and create a harmonious and civilized social atmosphere for the contents of the destination colorful Public Service Advertisings. In this paper, the study of public service advertisements based on the results of previous studies, and combined with their understanding of the public service ads, in order to explore the civilized fostering new public service advertising in modern society has guided the social atmosphere, to improve the social and moral qualities unique role; to Public Service Advertisings to guide the production process, in accordance with public service advertising production steps, combined with their own creativity to produce a contagious, can penetrate the public mind Public Service Advertisings; detailed in this article works