提高客户满意度的策略研究-市场营销毕业论文本科学位论文.docVIP

学士学位毕业论文 学 号: 2014043122 学生姓名： 指导教师：所在学院：经济管理学院 专 业：市场营销 中国·大庆 201年月 Abstract Chinese market competition has become intense, the competition between enterprises from product competition to customer resources competition, customer resources is gradually replacing the product technology itself, become the most important resource for enterprises. Paying attention to the customer, researching the customer and discussing how to improve the customer satisfaction has become the essential factor for the modern enterprise to obtain the competitive advantage. On the establishment of customer sati