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商务英语原版本名词解释汇总-马帅萍-秦璐整理
A
aesthetics: What a culture considers “good taste” in the arts, the imagery evoked by certain expressions, and the symbolism of certain colors.
attitudes: Positive or negative evaluations, feelings, and tendencies that individuals harbor toward objects or concepts.
antitrust (antimonopoly) laws: Laws designed to prevent companies from fixing prices, sharing markets, and gaining unfair monopoly advantages.
B
berne convention: International treaty that protects copyrights.
body language: Language communicated through unspoken cues, including hand gestures, facial expressions, physical greetings, eye contact, and the manipulation of personal space.
brain drain: Departure of highly educated people from one profession, geographic region, or nation to another.
C
capitalism: Belief that ownership of the means of production belongs in the hands of individuals and private businesses.
carbon footprint: Environmental impact of greenhouse gases (measured in units of carbon dioxide) that result from human activity.
chains of command: Lines of authority that run from top management to individual employees and specify internal reporting relationships.
caste System: System of social stratification in which people are born into a social ranking, or caste, with no opportunity for social mobility.
class System: System of social stratification in which personal ability and actions determine social status and mobility.
communication: System of conveying thoughts, feelings, knowledge, and information through speech, writing, and actions.
culture: Set of values, beliefs, rules, and institutions held by a specific group of people.
culture Diffusion: Process whereby cultural traits spread from one culture to another.
culture Imperialism: Replacement of one culture’s traditions, folk heroes, and artifacts with substitutes from another.
culture Literacy: Detailed knowledge about a culture that enables a person to function effectively within it.
culture Trait: Anything that represents a cul
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