商务英语Unit10观摩课件.pptVIP

CENTURY BUSINESS ENGLISH 世纪商务英语综合教程Ⅰ Lecturer : David Lee  Advertising is any of various methods used by a company to increase the sales of its products or services, or to promote a brand name. Advertising is also used by organizations and individuals to communicate an idea or image, to recruit staff, or to publicize an event. To ensure that their advertisements will appeal to those most suited to their products, advertisers must have a target audience in mind when they design their campaign. The media used by the advertisers are newspapers, magazines, television, radio, and posters etc. 1. What are the functions of advertising? 2. What makes a good advertisement? 3. Which advertisement impresses you best? Why? Do you take advertisements as references when you want to purchase something? Why? Work with your group. Development an advertisement for anything you are interested in and make it as interesting and attractive as possible. Role play the advertisement to the class and see if any of your classmates would like to buy your product. With the development of market economy, advertisements have become a dominating feature in television industry.? Some people say that advertisements brainwash us into buy things we really do not need. ? Others say that advertisements tell us about new products that will improve our lives.? Which viewpoint do you agree with? Read the passage about advertising and answer the following questions． 1. How do the producers make their products reach more consumers? 2. What is the widely accepted standard for a good television commercial? 3. What should we do to succeed in advertising? 4. How can we tell that the television commercial mentioned in the text is a good one? 5. What results should a successful television commercial achieve? 1 Television is very popular throughout the world, for it is a very channel to informatio