商务英语翻译(第4讲).pptVIP

商务英语翻译教程Business English Translation Course-book 4 李晓亮 Charlie SONY CANON Adidas Christian Dior Motorola Omega Casino GOOD COMPANION PLOYBOY CROWN Philips Kodak Konica Best Rich-on DOVE Parker Citizen Nescafe Holiday Inn Times Shell Blue Ribbon Beer panda Black Swirl Wind Great Wall Apollo Phoenix Diamond Coca – cola Xerox BQ Pepsi Gold lion White Elephant Blue Bird Crown Blue Cat 7 – up Truly Unilevel Arche Pantene Brandy 英汉广告中隐喻翻译策略Strategies to Metaphor Ads Translation from English into Chinese 隐喻 - 隐喻 (metaphor to metaphor) 隐喻 - 明喻 (metaphor to simile) 隐喻 - 非隐喻 (metaphor to non-metaphor) 隐喻 - 隐喻 (metaphor to metaphor)  复制源语隐喻: In Asias bustling cities，an oasis awaits the trader and traveler． 在亚洲喧闹的城市里, 一座绿洲等待着商人和游客。 Bread is life． 面包就是生活。(BICE面包) 隐喻 - 隐喻 (metaphor to metaphor)  目标语隐喻替代法: On Wall Street，if you are out to lunch，you are lunch． 在华尔街。你出去吃顿午餐，你就是别人的盘中餐。 隐喻 - 明喻 (metaphor to simile)  Waterford，Light a Crystal Fire. 瓦特副水晶玻璃器皿，像一团透明的火焰。 隐喻 - 非隐喻 (metaphor to non-metaphor) 转换源语隐喻: Ugly is only skin—deep． 其貌不扬,精彩内涵。 (Volkswagen) 隐喻 - 非隐喻 (metaphor to non-metaphor) 删除源语隐喻: It gives my hair a top – quality look. 它(洗发水)给我一流的秀发。 汉语广告英译中修辞手法的应用Application of Rhetoric C—E Translation of Ads 重复 (Repetition) 头、尾韵 (Alliteration) 隐喻 (Metaphor) 拟人 (Personification) 对比 (Contrast) 排比、对偶(Parallel Construction) 双关 (Pun) 套用或篡改惯用词句式 重复 (Repetition) 洁齿清气。 Cleans your breath while cleans your teeth. 随意挑选，保君满意。 Choose once and choose well. “黑妹”牙膏，强健牙龈，保护牙齿。 Don’t say: “Show me any other” say: “”Show me Black Sister”. 带“梅花”，准时乐道(手表)。 Give the watch to all, and to all a good time. 头、尾韵(Alliteration) 爽口顺喉、和醇耐味、名贵高尚。 Ssensuously smooth, mysteriously mellow, gloriously golden. 骑上“金狮”，潇洒轻快。 Smart and Swift Riding on Golden Lion. 体积虽小，颇具功效。Comp