电子商务企业动态能力的建构及实现—基于聚美优品的案例分析.pdfVIP

Modern Management 现代管理, 2016, 6(1), 16-22 Published Online February 2016 in Hans. /journal/mm /10.12677/mm.2016.61003 The Construction and Realization of Dynamic Capability of Electronic Commerce Enterprise —Based on the Case Analysis of Jumei Youpin Xiaoling Wang, Xiaodan Liu Business School, Jiangxi Normal University, Nanchang Jiangxi th th th Received: Feb. 5 , 2016; accepted: Feb. 20 , 2016; published: Feb. 25 , 2016 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract Through the research on the dynamic capability of the electronic commerce enterprise, and inte- grating the existing dimension of dynamic capability, this paper puts forward the three-dimensional structure of the dynamic capability of the enterprise, namely perception ability, integration ability, innovation ability, which is based on the characteristics of the electric business enterprise. The dy- namic capability of electronic commerce enterprise is the ability that enterprises regard the per- ceiving the environmental change as a prerequisite, through integration and innovation resources make enterprises adapt to environmental change in order to obtain sustainable competitive advan- tage. Finally, we use case study method, and select Jumei Youpin as the case, and analyze its con- struction and realization of the dynamic capability. Keywords Electronic Commerce Enterprise, Dynamic Capability, Construction, Realization 电子商务企业动态能力的建构与实现 —基于聚美优品的案例分析 王晓玲，刘小丹 江西师范大学商学院，江西 南昌 文章引用: 王晓玲, 刘小丹. 电子商务企业动态能力的建构与实现[J].