团购中折扣、品牌知名度和原价对消费者感知之影响研究.pdfVIP

Classified Index: F713.55 U.D.C: 658 Dissertation for the Master Degree in Management THE EFFECTS OF PRICE DISCOUNT, BRAND AWARENESS AND ORIGINAL PRICE ON CONSUMERS’ PERCEPTION IN ONLINE GROUP BUYING Candidate: Xie Guobiao Supervisor: Prof. Lu Qiang Academic Degree Applied for: Master of Management Specialty: Business Administration Affiliation: Shenzhen Graduate School Date of De