演讲的艺术 capter 5.pptVIP

Chapter 5- Audience Analysis 5 Analyzing the Audience by Ada Pan 2012, 10 Learning Objectives： Key Terms audience-centered egocentrism demographic traits attitude fix-alternative questions scale question open-ended questions Audience-Centeredness Audience-centeredness- Keeping the audience foremost in the mind at every step of speech preparation and presentation. Keep several questions in mind: To whom am I speaking? What do I want them to know, believe, or do as a result of my speech? What is the mos