服务产品网络营销策略探析论文定稿.docxVIP

服务产品网络营销策略探析摘要：随着市场经济的迅猛发展，第三产业对国民经济的促进作用日益凸显，而以网络为载体的新型营销方式的产生，更使得服务业的发展如虎添翼。面对快速发展的网络营销现状，服务型企业只有顺应时代的需求，充分运用互联网的优势开展网络营销活动，才能够在竞争激烈的市场环境下求得生存和发展。本文从服务产品网络营销的概念、特征及作用入手，在对影响服务产品的网络营销环境进行分析的基础上，对包括政策、定价、促销、分销等策略的服务产品的网络营销组合策略进行了探讨。关键词: 服务产品；网络营销；营销组合策略The Strategies and Analysis of Serving Product E-marketingAbstract:With the development of market economy in China, the market competition is becoming fiercely day by day , the influence of the service industry to the national economy is also growing . Among this network as the medium of the new marketing mode is emerging continually , it promotes the service industry more success. According to the rapid development of network marketing , service enterprise should conform to the requirements of times . At the same time , service enterprise should make full use of the advantage of network to implement the network marketing activities ,only do this can the enterprise gain great success in the fierce market competition .This test analysis the concept characteristic and positive roles of service product E-marketing , at the basis of E-marketing environment analysis , approaching a subject from different angles about E-marketing mix strategy, including policy strategy, pricing strategy, sales promotion strategy, distribution strategy. Key words: serving product ; E-marketing ; marketing combination strategy目 录中文摘要英文摘要服务产品网络营销的概念、特征及作用··························································-1-服务产品网络营销的概念········································································-1-服务产品网络营销的特征········································································-2-服务产品网络营销的作用········································································-3-影响服务产品网络营销的环境因素分析·································································-3-经济环境········································································································-4-竞争环境·············································································