电商物流中_最后一公里_问题_杨聚平.pdf资料.doc

4 期 总第 270 期 2014 年 4 月 商 业 经 济 与 管 理 JOU NAL OF BUSINESS ECONOMICS  No 4 Vol 270 Apr 2014  电商物流中“最后一公里”问题研究 聚平1 春1 姚宣霞2 ( 1 外 易大学 国 易学院 北京 100029; 2 北京科技大学 算机与通信工程学院 北京 100083) 摘 要: 电子商务物流中“最后一公里”作为唯一直接与最终用户接触的阶段，存在配送成 本高、服务质量低等问题，是影响电子商务发展的一个重要因素。文章在深入研究国内外电子商 务“最后一公里”配送方案的基础上，对现有成功配送方案的成功原因和适用范围进行了定性分 析。从人文、地理、经济和配送需求等方面对电商客户进行了特征提取和聚类分析，划分了客户群 体。并以客户群体为导向，构建了一个集公共电子提货柜、人工自助提货和送货上门等多种配送 方案的电商物流“最后一公里”综合配送模型，以解决该阶段配送中存在的众多问题。 关键词: 电商物流; “最后一公里”配送; 配送体系 中图分类号: F270 文献标识码: A 文章编号: 1000 -2154( 2014) 04 -0016 -07 esearch on the “Last-Mile”Issue in the E-Commerce Logistics System YANG Ju-ping1 ，YANG Chang-chun1 ，YAO Xuan-xia2 ( 1 School of International Trade and Economics，University of International Business and Economics，Beijing 100029，China; 2 School of Computer and Communication Engineering，University of Science and Technology Beijing，Beijing 100083，China) Abstract: The“Last-Mile”in E-Commerce logistics being the unique stage to face client is the bottleneck of E-Commerce de-velopment owing to the problems of high cost and low service quality In order to solve the problems，a qualitative analysis is made on the existing successful solutions and their scopes of application based on a deep research on the existing distribution models at home and abroad Feature extraction and cluster analysis are made on E-Commerce customers from the aspects of social culture，ge-ographical conditions，economic level and requirements for“Last-Mile”delivery，on the basis of which，E-Commerce customers are divided into four client groups A client group oriented“Last-Mile”delivery model is put forward by integrating the unattended pick-up，attended pick-up and door-to-door delivery service into it The proposed“Last-Mile”delivery model can not only meet the de-livery requirements from different client groups but also optimize the allocation of resources in domestic E-commerce Logistics，and then lower the costs as much as possible Key words: E-commerce logistics; “Last-Mile”de