LittleDebbieSalesOfferingtoWinn-Dixie分析.docVIP

Little Debbie Sales Offering to Winn-Dixie Chris Holifield Clay Zellich March 4, 2004 Identification of McKee Foods Corporation (Little Debbie) McKee was founded in the late 1950’s by O.D. McKee (). They began in the 1960’s hiring independent distributors to sell Little Debbie’s. After this, they appointed representatives to help the distributors grow their business. The representatives go from store to store offering the managers various promotions and display offerings. They also spend time building relationships with the store managers. After years of growth, today Little Debbie has