MarketingManagement分析.docVIP

Marketing Management Professor Professor Huang Pei Required Texts: Marketing Management by phylip. kotler, 2000 Assignments Cases, Available at Teacher Office Suggested: Wall St. Journal subscription Study Guide (Available on disk and/or from our home page) Prerequisites: 1. Principles of Economics 2. Junior Standing (minimum 60 semester hours) Evaluation Weights: Activity Points Dates Notes Exam 1 100 Mon 10/14 Note 1 Exam 2 150 Mon 11/11 Note 1 Exam 3 250 Mon 12/16 Note 1 Essay Exam 1 40 10/11-10/16 Note 1 Essay Exam 2 40 11/15-11/19 Note 1 Discussio