“慧佳”农业有限公司VI设计——虚实美学在包装设计中的应用 毕业论文.docxVIP

“慧佳”农业有限公司VI设计——虚实美学在包装设计中的应用摘 要随着经济的发展，很多企业都开始注重提升自己的软实力。有自己一套特色的VI设计才能与其他企业区别开来。然而在琳琅满目的货架上VI中的包装设计就会显得尤为重要。在现代包装设计的表现过程中虚实、对比的艺术形式也有着举足轻重的作用。合理的运用这一艺术形式可以使得产品在缤纷的货架上脱颖而出，使得产品具有强烈的视觉冲击力和丰富的感染力。这样的具有自己独特性格的包装能给消费者最直观、最强烈的消费体验，从而输出企业的信息，这对企业形象的树立有着极大地促进。本文通过调研分析市场上其他的农业有限公司的VI设计先进经验和不足，探索可以借鉴的经验。从而结合调研结果，定位符合“慧佳”农业有限公司具体要求的VI设计。同时针对虚实美学这一艺术形式在“慧佳”农业有限公司VI设计中的包装设计的运用企业形象的树立中进行了更深刻的说明。最后对“慧佳”农业有限公司VI设计表现及制作进行详细的阐述和分析。关键词：包装；虚实；VI设计HUIJIAAgricultural limited agriculture LimitedcompanyVI Design——The actual application of aesthetics in packaging designABSTRACTWith the development of economy, many enterprises have begun to pay attention to enhance their soft power. VI design can have their own characteristics with other companies to distinguish. However, in the range of packaging design will be on the shelves in VI is particularly important. The actual situation, in the process of modern packaging design in contrast to the art form also plays an important role. Reasonable use of this art form can make the product stand out in profusion on the shelves, the product has a strong visual impact and rich appeal. It has its own unique character of the packaging to give consumers the most intuitive and strong consumer experience, so as to output the information of the enterprise, the enterprise image has greatly promoted.In this paper, through the investigation and Analysis on the market of otheragricultural Co. Ltd. VI advanced design experience and lack of experience, explore. According to the investigation results, the location ofthe “HUIJIA’’Agricultural limited agriculture Limitedcompany VI Designspecific requirements. At the same time for this art form and aesthetic set up in the packaging design in the design of “HUIJIA”Agricultural limited agriculture Limitedcompany VI Design by the corporate image in a more profound description. Finally carries on the detailed elaboration and analysis of the HUIJIAAgricultural limited agriculture Limitedcompany VI Design..KEYWORDS: pack