儿童包装中的多感官体验设计_魏专.pdf

包装工程 第36卷第18期 24 PACKAGINGENGINEERING 2015年9月 儿童包装中的多感官体验设计 魏专 （长沙师范学院，长沙 410100） 摘要：目的目的 分析将多种感官体验融入儿童包装设计中的可能性，确立多感官体验包装设计的方法， 并用于设计实践。方法方法 了解国内外多感官体验包装设计及其研究的现状，通过导入经典儿童感知觉 理论，完成对儿童感知觉特点的分析，探索儿童包装设计中应该注意的儿童使用心理和感官习惯。结结 论论 分别从视觉、触觉、听觉和嗅觉等感官体验方面提出具体的包装设计方法，并探寻几种感官设计共 同使用时对儿童包装使用体验效果的协同作用，并将该包装设计方法初步应用到设计案例中。 关键词：儿童包装；多感官体验；感知觉；包装设计 中图分类号：TB482 文献标识码：A 文章编号：1001-3563（2015）18-0024-04 Multi-sensory Experience Design in Children′ s Packaging WEI Zhuan （Changsha Normal College ，Changsha 410100 ，China） ABSTRACT ：The purpose is to analyze the possibility of packaging design with various sensory experiences by children. It establishes a new packaging design method with multi-sensory experience ，and uses it to design practice. According to the current researching situation of packaging design with multi-sensory experience ，it explores how to fit children′ s psychological and sensory habits in packaging design by importing the classic children ′ s sense of perception theory and analyzing the characteristics of the children ′ s senses. A new specific packaging design method is put forward with various experience of senses such as vision ，touch ，hearing and smell. The synergistic effect with various senses is tested in children′ s packaging design.The result is good through applying the new packaging design method preliminarily in the process of graduation design. KEY WORDS ：children′s packaging ；multi-sensory experience ；sensory perception ；packaging design 多感官包装设计是指在包装设计时选择不同的 感官语言对商品信息进行编码、组合，通