Impact of Cyber Marketing on Traditional Marketing-初稿.docxVIP

·Impact of Cyber Marketing on Traditional Marketing ChannelsAbstractIn recent years, with the rapid development of Internet and mobile Internet technology, internet marketing has become an important part of modern marketing.Internet marketing has become a mature new marketing model, which gradually eroded the traditional market share of marketing.But the two sides of things to decide anything can’t be absolutely perfect, as the internet marketing model has a huge advantage, but the traditional marketing of the unique advantages of internet marketing will not be replaced.This paper chooses the 4A-level tourist scenic area as a research object, and analyzes the positive and negative effects of the internet marketing model on the traditional marketing model from the perspective of tourist attractions, and puts forward the view that the internet marketing needs to be coordinated with the traditional marketing. So that enterprises use a new marketing model - internet marketing and traditional marketing collaboration model to do business marketing work to increase the economic efficiency of enterprises.This paper mainly uses literature analysis, case analysis and other research methods to study the influence and synergetic development of traditional marketing from the perspective of tourism scenic spot.Depth analysis the relationship between the two model and how to rational use the advantages between the two model to build a modern marketing system.Key words:Internet marketing,Traditional marketing,Influences1. Introduction1.1Research BackgroundIn the modern market environment, the market competition is more and more intense, the traditional marketing channel system of manufacturing enterprises is unreasonable, the type ofwhich is single, the management is unscientific and the channels are not communicated, it lack of cooperation and other gradually revealedissues, which seriously affected the enterprise economy efficiency and competitiveness of enterprises to improve.Wh