MBA全套中文教程-生产与运作原理-第一部-t0104(国外英文资料).docVIP

MBA全套中文教程-生产与运作原理-第一部-t0104(国外英文资料) DMCs product test plan More, motor and control equipment company (DMC), has been found in northern Canada oilfield since 1973, has possession of the oil pump motor effectively by more than 50% of the market. Although the company is a Canadian market of motor and control equipment of a big supplier, and enjoys a high reputation in terms of quality of products, DMC senior managers believe that the success of the company in the market can be attributed to the company to hire a salesman in 1974. He is an enterprising and talented person who can speak the language of the oil man. He has sold electrical equipment in Texas and has experience in the field electrical control engineering. The DMC rival in this field has not been a salesman, with similar technology, therefore, companies can set up early foothold, and have strong market position. In early 1985, however, the DMC was threatened with a loss of market due to a product trial plan for Hamilton oil. Hamilton is Canadas largest oil company at present, owns and manages more than 30% of the countrys pow, Hamilton John richie, head of the electrical engineering department, presided over the motor testing plan, he thought the DMC motor is in the third choice, a cry in the spa general motor company and Canada engine after the companys products. Then, in March 1985, the senior manager of DMC decision, if you still want to keep it in the oil well pump market share, the company must take some action. Corporate background DMC motor series products provided by the company from small to less than 1 horsepower to big to 2000 horsepower, the company also produces electrical control and panel system. Used for automatic control and engine protection. In 1984, DMCs sales were about $323 million, including the following: ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ Product sales (millions of dollars) sales units ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ ─ Control and switchboard 72 - Less