网络广告与应用.docVIP

网络广告与应用 电子科技大学 毕业设计（论文） 专 业： 工商企业管理 考生姓名： 准考证号 单 位： 电子科技大学自学考试办公室制 2014年10月1日 摘 要 信息化时代的到来，让网络融入了每个人的生活。目前，人类社会已经迈入知识经济时代，计算机和互联网已经和人们的日常生活息息相关。人类社会逐渐向网络时代迈进，网络时代社会的经济结构以及运行方式都会发生巨大的改变，信息化的潮流推动了电子商务的发展。网络作为一种新兴的媒体随着这互联网的普及越来越受到人们的重视，网络广告应运而生。企业在互联网上实施新的服务方式，有效的开展网络营销活动，寻找一种新的商机，已成为一种必然。如何使得网络广告在宣传企业形象，推广企业产品方面发挥更好的作用，成了人们关注的焦点。与传统广告相比，网络广告具有一些新的特点以及众多的优越性，但同时由于种种原因仍然有一些不可忽视的问题需要我们研究解决。 本文共分为六章，第一章为前言，对本论文研究的网络广告的概念、类型、网络广告与传统广告的区别、特点、广告发布方式、发展背景及网络广告在现行社会的发展等进行了阐述；第二章阐述网络广告的应用；第三章分析网络广告的优劣势；第四章分析网络广告未来的发展趋势；第五章分析网络广告发展面临的问题；第六章阐述针对网络广告面临的问题提出解决的方案、做出的对策。 关键词 网络广告 应用 发展趋势 问题 解决方案 Abstract The arrival of information age, network into everyone’s life . At present , the human society has entered the age of the knowledge economy . The computer and internet has close links to people’s everyday life . The human society gradually to the network times ahead . Social economic structure has changed greatly The trend of the information promotes the development of electronic commerce . As the Internet becomes more and more attention by people , Internet advertising arises at the historic moment . The company more likely posted on the Internet advertising . How to make the network advertising work better effect become the focus of attention . Compared with the traditional advertising , Internet advertising is some new characteristics as well as many advantages . But at the same time because of a variety of reasons , there are still many problems we need to solve. This article is divided into six chapters , the first chapter is introduction, this paper studies the concept , the type of Internet advertising, online advertising and the differences and characteristics of traditional advertising, advertising methods, development background and network advertising in the current social development are expounded ,The second chapter expounds the application of the network advertisement ,The third chapter analyses the advantages and disadvant