产品族创新策略选择的多属性决策方法 - 计算机工程与应用.pdfVIP

24 2015 ，51（7 ） Computer Engineering and Applications 计算机工程与应用 产品族创新策略选择的多属性决策方法 王浩伦，甘卫华 WANG Haolun, GAN Weihua 华东交通大学 机电工程学院，南昌 330013 School of Mechatronic Engineering, East China Jiaotong University, Nanchang 330013, China WANG Haolun, GAN Weihua. Multi-criteria decision-making approach of innovation strategy selection for prod- uct family. Computer Engineering and Applications, 2015, 51 （7 ）：24-29. Abstract ：Aiming at the problem of the innovation strategy selection for product family in its evolution process, the inte- grated FAHP and TOPSIS methodology is proposed for the innovation strategy of product family as a Multi-Criteria Deci- sion-Making （MCDM ）model. The assessment index system and the MCDM model of product family innovation strategy are established based on the innovation strategy types and characteristics of product family. In order to deal with subjec- tive uncertainty and vagueness, the FAHP and TOPSIS method are integrated to evaluate qualitatively and quantitatively the innovation strategy alternative of product family. Finally, an example is used to validate the model, the results provide a new prospective method to solve such problems in product family innovation and evolution. Key words ：product family; innovation strategy; Multi-Criteria Decision-Making （MCDM ）; integrated FAHP and TOPSIS methodology 摘 要：针对产品族演进过程中产品族创新策略选择问题，提出了FAHP-TOPSIS 集成方法的产品族创新策略的多 属性决策模型。在界定3 种产品族创新策略类型和特点的基础上，构建产品族创新策略的评价指标体系及产品族创 新策略的多属性决策模型。为了消除决策过程中的主观不确定性和模糊性，将FAHP 和TOPSIS 有机结合起来进行 定性和定量综合评价产品族创新策略方案的优劣。通过具体实例，验证了该方法的有效性，这为解决产品族创新演 进过程中策略决策问题提供了一种新的分析途径。 关键词：产品族；创新策略；多属性决策；FAHP-TOPSIS 集成方法 文献标志码：A 中图分类号：F273 doi ：10.3778/j.issn. 1002-8331.1407-0067 1 引言 新战略分为4 种类型：平台衍生、平台扩展、平台升级和 产品平台和产品族是企业核心竞争力的主要表现 平台跳跃，根据企业核心技术改进潜力和现有市场吸引 形式，企业持续的创新决策驱动核心竞争力动态变化， 力两个指标，分析不同情景下企业可能做出的战略选