unit8writingBEC写作2015.pptVIP

Executive Summary 1 INTRODUCTION 1.1?? Purpose 1.2?? Background 1.3?? Methodology 1.4?? Scope ? 2?FINDING 2.1?? Heading 1 2.1.1????????? Sub-heading 2.1.2????????? Sub-heading 2.1.3????????? Sub-heading 2.1.4????????? Sub-heading 2.2?? Heading 2 2.2.1????????? Sub-heading 2.2.2????????? Sub-heading 2.2.3????????? Sub-heading ? 3??CONCLUSIONS 4??RECOMMENDATIONS Bibliography Appendix Survey Form A RESEARCH REPORT Executive summary ? 1 INTRODUTION Brief statement of the report Purpose and context of the report When and how is was prepared Name(S) and title(S) of writer of writers Sponsors and funding for the report ? 2 METHODOLOGY Description of the report Narration of the procedures Scope and focus of the research The research instruments used’ Other factors relates to the process ? Structure of a Retailed Research Report 3 MAIN FINDING AND DISCUSSION Main finding of the report Description of the report Supporting of the analysis Appropriate explanations ? 4 COST (or BUDGET) ? 5 CONCLUSIONS AND RECOMMENDATIONS Summary of the main points and their importance Recommendation for action or further investigation ? APPENDICES Sampling instruments Investigation techniques References A Report on Marketing 1 INTRODUCTION 1.1 Purpose This will state the problem and how it will benefit the reader 1.2 Background This will be information pertaining to the company or product. Here you’ll tell, for example, history, sales records, markets share, local consumer behavior. 1.3 Method of investigation List primary and secondary source used. Refer to the survey form in the Appendix, how it was distributed, the size of your respondent pool and the sampling method used. 1.4 Scope This refers to the as