邯郸市鑫域国际项目的操盘思路.pptVIP

鑫域国际 项目操盘思路 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 目 录 1. 市场篇 2. 本体篇 3. 策划篇 4. 营销规划篇 5.销售力展示及人员组织 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 市 场 篇 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 邯郸高端房地产市场特征总结 邯郸经济高速成长，财富效应促进、消费升级 富人消费和高端市场需求旺盛 宏观经济与市场良好，把握时机、强势而为 “90平米、70%”政策影响 未来市场供应以中小户型为主，大户型稀缺 关键词：珍惜资源，高势而起 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 高端房地产市场发展趋势预判 高端房地产发展将呈现上升趋势 2006 2008 2009 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 本 体 篇 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目基本指标 项目位置：邯郸市世纪大街26号 项目类型：酒店式公寓 土地性质: 商业用地 总建筑面积：27万平米 容积率：4.62 密度：25.18% 层高：26层 户型面积区间：170-320平米 主力户型面积：170-260平米 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目基本分析 外部 内部 硬件优势 软件优势 . 土地与项目资源优势 地段、地理条件优越 关键词：珍惜资源，高势而起 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目核心卖点提炼 服 务——不仅尊贵、体贴，更有炒作的价值 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目客群分析 财富阶层的第一居所 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目风险研究 产品总价相对较高，针对客户群相对较窄 客群阶层人群成长相对较慢 市场发展看好，近期机会远大于风险 高端大户型项目稀缺，需求旺盛 操作层面控制风险：专业化操作防止短板，重视利润与风险控制并重 机会远大于风险，风险可控 风险分析与控制 风险点 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 策 略 篇 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyrig