Lesson4 TW Ch 3-9-改.ppt

THANK YOU FOR YOUR ATTENTION LE BOUVERET Professional Centre César Ritz Route Cantonale 51 CH-1897 Le Bouveret T +41 24 482 82 82 F +41 24 482 88 99 BRIG University Centre César Ritz Englisch-Gruss-Strasse 43 CH-3902 Brig T +41 27 922 04 04 F +41 27 922 04 05 The lodging industry住宿业 A BIT OF HISTORY… A bit of “Western” history… The birth of the Hospitality Industry: The first forms of the HI during the Egyptian埃及的; Greek 希腊的 and Roman empires 罗马帝国 The “Middle Ages”中世纪: Religious travel 宗教旅游（梵蒂冈） 1500 to 1800: The influence of the Transportation Industry A BIT OF HISTORY… 1850 to 1950: The growing importance of the United States “Statler”斯塔特勒The first national hotel chain “A bed and a bath for a dollar and a half” Hilton; Sheraton and Mariott followed Some US statistics: 1 Mio hotel 300.000 people employed Ave. of 60/70 rooms per hotel A BIT OF HISTORY… 1950 and beyond更远: Mass团队 travel (Motels, Tour Operators, etc.) International travel, International chains HOTEL CLASSIFICATIONS Classification by price/service: Limited-service hotels 80-90$ (budget or economy hotels) Select-service精萃 hotels Full-service hotels 150-160$ Luxury-service hotels 225$ Etc. HOTEL CLASSIFICATIONS Classification等级 by function/ market segment:细分市场 Convention hotels 会议宾馆 Commercial hotels (business hotels) Resort hotels (village resort; condominium; time share) Casino hotels Airport hotels Health spa’s Etc. HOTEL CLASSIFICATIONS Classification by hotel type/style:种类 All-suite hotels 全套房的旅馆 Boutique hotels 精品酒店 Extended-stay hotels (“Appart” hotels) 公寓常住型酒店 Bed Breakfast hotels (BB’s) 家庭旅店 Etc. HOTEL CLASSIFICATIONS Classification分类 according to quality: Stars/ Diamonds Rating agents:评级代理 Michelin; Gault-Millau; AAA Etc. TYPES OF TRAVELLERS The average guest (US 2000): Leisure (50%) 35-54 of age (40%) 90.000$ income/year Travelling by car (78%) with