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 目 录 ONTENTS 1 What is light in the box? 2 What you do but why you do it? 3 What’s your trouble and status quo? 2014 1 WHAT IS LIGHT IN THE BOX? Positioning Mission Primary service Products CEO honor 一、 WHAT IS LIGHT IN THE BOX? Largest global B2C online retail company from China Focus one three key categories: Apparel, Small accessories gadgets and Home garden Fast growing: $200min revenue in 2012 with a 72% year-on-year growth rate High gross margin of 42% in 2012 with private and white label strategy Profitable since fourth quarter of 2012 www. light in the box. com 一、 WHAT IS LIGHT IN THE BOX? Positioning The leader of cross-border e-commerce platform in China Mission Primary service One World One Market Based more on domestic 3C products 3C products :Computer Communication Consumer Electronics www. light in the box. com * * ? Social Centered Selling LLC | connect. collaborate. close! Products WHAT IS LIGHT IN THE BOX? * ?light in the box. com\ connection close! About GuoQuji G u o Q u j i is the founder of Google CHINA: He has a masters degree in electrical engineering from the university of Illinois and Stanford MBA degree . In May 3, 2012, Fortune Magazine (Chinese Edition) published 2012 China 40 years old of the following business elite list, 36 year old Lanting Pavilion set chairman and CEO potential company Guo disease on the list, ranking eleventh. 2 What you do but why you do it? 2.1Business model 2.2Technology model 2.3Management model 2.4Marketing * * ?light in the box. com\ connection close! 1.Strategic objectives Providing a global integrated supply chain for small and medium-sized retailers of all over the world based on the Internet ,and delivering goods with Chinese characteristics to the world ,which is to build a global network of distributors with reputation within ten years. 2.1 Business Model 2.Target users Small and medium-sized retailers of all over the world , included online retailers, offline retailers,