细节决定成败(翻译).docVIP

细节决定成败，这话说得很有道理。尤其对于餐饮这类服务行业来说更是如此。很多餐饮企业的老板都会发出这样的感慨：为什么我的菜品口味也不错、价格也不比别的店高，店面位置也很好，但为什么生意却不如别人呢？这个时候，你或许就该要认真的检讨细节是否做的到位了。 很多餐厅尤其是一些档次比较低的餐厅往往很容易忽视细节，这其实是一件很吃亏的事情。因为把细节做好，并不需要你去花多少钱，只要从消费者的角度多用用心，多为消费者考虑考虑，也许小小的投入，就能带来很大的回报。消费者在就餐时，往往对细节都很在意。从服务员的一个动作、甚至一个眼神到上菜程序、餐具摆放、席间服务等等，细节虽小，但带来的影响往往却很大。而餐饮企业的环境细节也会影响到顾客心情。出色的产品、优质的服务加上良好的就餐氛围，只有每个方面都做到位，才会给顾客带来愉悦用餐的良好体验。餐饮品牌之间的竞争，也是细节的竞争，这是一个享受细节的时代，同时也是一个细节比拼、细节决定成败的时代。餐饮企业的实力和管理水平往往通过一个看起来微不足道的细节，就能够得到鲜明的体现。很多餐饮企业正是输在了细节这一关键环节。胜负有时是很细微的，但细微之处的高下之分，靠的并非偶然，而是深厚的“功力”和艰辛的奋战。在细节上，也同样对应到环境、服务、产品这三个关键环节。 The details determine success or failure, which makes perfect sense, especially for catering industry. A lot of bosses will give such an emotion: Since I have the tasty food, less expensive price and good store location, why my business state is not better than others? For that question, you may have to think seriously about the details. Many restaurants especially for some lower levels tend to easily neglect the details, which actually is a suffering. Because you don’t spend much money to complete the details unless you focus on the consumers and give a small investment, you will get much in return. Consumers require extreme attention to the details when they eat at restaurants. Many little details including a movement of the waitress, expression or serving procedures, setting the table or services during the meals, etc will have large effects on the catering. Moreover, the environment of the catering will affect customers’ mood. Every aspect in excellent products, quality service and good atmosphere should be done well, which makes a dining a far more enjoyable experience. The competition between the catering enterprises is also competition of details. Our world is a times to enjoy the details, to compete and to determine success or failure. The strength and management level of a catering enterprise can be reflected by an insignificant detail, which is the key reason why many catering enterprises fail to succeed. Sometimes a t