商务英语_Marketing.ppt

Text B Reading Text A Text B Real Life Practice Practical Writing Dell’s Marketing Strategy so that 引导目的状语从句；in which...是定语从句，修饰markets. niche 1) n. an opportunity to sell a product or service to a particular group of people who have similar needs, interests etc niche in ●He spotted a niche in the market. 2) n. if you find your niche, you find a job or activity that is very suitable for you ●He’s managed to create a niche for himself in local politics. 3) relating to selling goods to a particular small group of people who have similar needs, interests etc ● A niche product is a product made and marketed for specialized uses. ● niche market: a small area of trade within the economy, often involving specialized products ●Lotus make luxury cars for a small but significant niche market. Therefore, Dell should maintain differential but integrative marketing strategy so that the company has a niche in each of the markets in which it manufactures products. Text B Comprehension Text A Text B Real Life Practice Practical Writing Part 2 Decide whether the following statements are True or False. 1. Dell keeps large amounts of inventory so as to deliver the product as soon as the customer places an order. 2. The target group of the Inspiron line is large businesses and organizations. 3. The target group of the Dimension line is individual users and small businesses. 4. Dell ensures low prices by using less expensive components. 5. The “local Dell” strategy helps Dell gain customers’ trust in its products and after-sales services. 6. Dell should keep different but integrative strategies in different markets in order to maintain its leading position in the industry. Text B Vocabulary Part 1 Complete the sentences with the following expressions. Change the form where necessary. Text A Text B Real Life Practice Practical Writing incur distinct optimum forceful