商务英语之iPhone.pptx

iPhone;Contnets;In China, an iPhone can be found for a small fraction of the official price. It just might not be a phone.;Apple loses trademark dispute in China;A Chinese company has won the right to holds a Class 18 trademark ownership under the iPhone trademark after years of legal back-and-forth with Apple, according to Beijing municipal higher peoples court. ; The Chinese company ;Xintong Tiandi;applied for the iPhone trademark in China just after the first Apple smartphones came out, in 2007, according to an article by the state-run Legal Daily last week. Still, Xintong Tiandi’s trademark in China, for leather goods, was approved before Apple’s, which had applied for the rights in 2002, the article said. 官方报纸《法制日报》上周的文章称，就在2007年第一款苹果智能手机发布之后不久，新通天地在中国申请注册iPhone商标。文中表示，尽管如此，新通天地在中国为皮具制品申请的商标，仍比在2002年提交申请的苹果公司更早获得批准。;;;Apple retains full use of the trademark on mobile devices, and one trademark lawyer based in China said the ruling would not necessarily prevent Apple from selling its own leather goods branded with the iPhone name in China. 苹果保留在移动设备上使用这个商标的一切权利，一名在华执业的商标律师还表示，这项裁决不一定会阻止苹果自己在中国销售以iPhone为品牌的皮具。;Nevertheless, the ruling represents the latest in a string of setbacks for Apple in China. 尽管如此，这项裁决代表着苹果在中国遭遇一连串挫折的最新一例。;Apple suffers first quarterly revenue fall in 13 years;;Despite the decline, Apple chief executive Tim Cook rejected suggestions that the global smartphone market had reached an inflection point and that the company’s historic period of growth had come to an end. Instead, he blamed a slowdown in the smartphone market on temporary macroeconomic weakness and predicted that conditions would turn up again. 虽然遭遇滑坡，但苹果首席执行官蒂姆?库克(Tim Cook)对全球智能手机市场已到转折点和苹果历史性增长期已到终点的说法不以为然。相反，他将智能手机市场增长放缓归咎于宏观经济的暂时性疲软，并预言形势会再次好转。;“This too shall pass,” Mr Cook said on a call with analysts, adding that Apple was confident “that the market, and particularly us, will grow again”.