商务英语听说课件6.ppt

大连理工大学出版社 专业篇 II（第五版） 总主编　刘杰英 主　编　金　阳　刘建武　陈　威 审　校　Chuck Thode Unit 6　How Does a PR Person Communicate with the Public? Learning Objectives 1. To get to know the goal of public relations 2. To know the scope of public relations 3. To understand what a company does in order to win the goodwill of people 4. To be able to play roles in a given public relations situation 5. To be trained in listening ability by taking notes, comprehending the main idea and picking up some details 6. To talk about how a PR Department works Contents Unit 6　How Does a PR Person Communicate with the Public? Part Ⅰ Warming Up Part Ⅱ Active Listening Part Ⅲ Fun Break Part Ⅴ Situation Performance Part Ⅳ Listening and Speaking Warming Up Work in groups and discuss the following questions. 1. What are the basic tasks of PR? 2. What are the methods and activities of PR? Active Listening A PR Person’s Responsibility Active Listening Section A Listen to the recording and put the following words and phrases in the correct category. Task One Internal Public External Public employees independent contractors stockholders members of the organization families of employees the public in general buyers of a product users of a service members of the news media Active Listening Section A Listen to the recording again and fill in the table. Task Two liaison within the organization the organization’s officials media relations getting information information is properly company magazines letters notices periodic reports interpreted Active Listening Public Relations Active Listening Section B Listen to the recording and fill in the table. Task One What Do They Usually Do Respectively Concerning Public Relations? public relations officers tell _________ about a company’s ________ , _____, or _____. a company or _____________ thinks about _________________________; has ________ and _______ of its neighbors in the places where it has ___________ ______; is ________________ the government. the public activiti